Creativity Counts. It’s not just our name, it’s our mission. Develop the creative skills needed to achieve lifelong success.

Welcome to the heart of the Creativity for Kids® Creativity Comeback. We believe in the importance of developing creativity in children. Why? Because creativity is the foundation for moving us forward. It helps us innovate. It helps us create. And most importantly, creativity can solve the world’s problems.

Our Creativity Comeback began in 2013 with the introduction of an open-ended craft activity, the Creativity Can®. But really, when you look at our history, our Creativity Comeback originated in 1976 when Creativity for Kids was the first company to produce and market craft activity products.

Featured Products

Small Creativity Cans, 1 (Really) BIG Creativity Can®, 6 New Themed Cans

Develop skills, exercise the brain, what’s not to love? Each small Creativity Can has the same craft components and no two creations are the same. How do we know this? We produced 80,000+ small Creativity Cans, gave them to kids and adults for FREE and just look at our gallery of photos.

We then developed the award-winning The BIG Creativity Can. It’s bigger than the original and filled with more materials such as air-dry clay!

And we didn’t stop there, we couldn’t. We were so inspired by the love from consumers and retailers that we developed 6 new Creativity Cans each concentrated on different themes: Art, Build, Critters, Motion, Music & Stories.

Gallery #creativitycan

Creativity for Kids Featured Products

Creativity Can Video

Follow the Creativity Movement

Creativity Can at Phoenix Children’s Hospital

Phx Childrens Hospital

Recently we donated 100 Creativity Cans to the kids at Phoenix Children’s Hospital for a day of fun. All of the kids jumped right in and were immersed in the magic of making! View the video here. Special thanks to the Phoenix Children’s Hospital, Jane W, Marsela G and the parents for helping make the Creativity […]

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Free Creativity Cans

Non-profits, schools and community groups: complete our donation application for promotional-sized Creativity Cans.

Decline in Creativity Scores

The Creativity Crisis

Did you know creativity test scores have been declining since 1990? Startling research suggests there is a “creativity crisis” in America. Read, “The Creativity Crisis” by Po Bronson and Ashley Merryman on Newsweek.com.

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Creativity is as important in education as literacy and we should treat it with the same status.

Sir Ken Robinson

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As Seen On

To invent, you need a good imagination and a pile of junk

- Albert Einstein