What’s the story behind the Creativity Can®?


We are Faber-Castell®, a 255+ year old global company designing and producing products for

Enriching Lives Through Creativity and Self-Expression.

Our Creativity for Kids® division has been developing craft and activity products since 1976.  Several years ago, we learned about the “Creativity Crisis” and that children’s creativity scores have been declining at the same time as educators, scientists and corporations have declared that creativity is the number ONE skill needed for the future. We felt it was our mission to act and spark a nationwide discussion. So we produced the Creativity Can®, distributing over 95,000 of them across the USA and Canada, with awesome results.

The Creativity Can is a small container of simple, colorful materials like pipe cleaners, googly eyes and yarn, encourages people of all ages to imagine and invent while engaging in a brain-activating, hands-on activity and illustrate the power of creativity. Creativity cans develop imagination, problem solving and critical thinking skills needed for future success.

Creativity Can was first developed in 2013 as a way to spark a national conversation about the importance of childhood creativity. Read our story here.