What’s the story behind the Creativity Can™?

Why

Creativity for Kids®, the brand that introduced America to a new toy category to promote childhood creativity nearly 40 years ago, is rallying for a Creativity Comeback. Recent studies indicate children’s test scores have been declining since 1990 but yet “creativity” is essential for the future success of the human race.

The Creativity Can®, a small container of simple, colorful materials like pipe cleaners, googly eyes and yarn, encourages people of all ages to imagine and invent while engaging in a brain-activating, hands-on activity and illustrate the power of creativity. Creativity cans develop imagination, problem solving and critical thinking skills needed for future success.

Read more here.